Canopy Labs, a Y Combinator-backed company, has launched on TechCrunch. We are excited by the response from the online community and are thrilled to be working with a growing number of businesses!

In brief: if your company is using analytics to improve any aspects of its sales operations, success can mean the difference between using or not using a specific variable or data set within a model. We outline five types of data that are often ignored by companies running customer analytics projects, yet are likely to [...]

Canopy Labs founder and CEO, Wojciech Gryc, was interviewed on Canada’s Business News Network last week. The interview focused around how the Canopy Labs platform can be used to help small and medium-sized businesses analyze their customer data.

In brief: using analytics in the enterprise brings with it unique challenges not present in more academic settings. Specifically, analytics becomes a strategic decision — a balancing of pros and cons, costs, and risks. Much of this is less dependent on model performance than internal corporate constraints and budgets. Data scientists take note.   NetFlix [...]

Just three months into our existence, Canopy Labs has been profiled in the Globe & Mail. Wojciech Gryc, Canopy Labs’ founder and CEO, was interviewed about his views on big data, small businesses, and the Canopy Labs analytics platform.

In brief: most analytics platforms are developed to solve as many data-related problems as possible, and are not catered to specific uses or solutions. This makes them difficult to use by non-statisticians, and hinders successful applications of analytic techniques. We outline three ways to overcome this challenge and make analytics more user friendly.   Analytics [...]